WHAT’S IMPORTANT IN OUR WORK
Optimum Viewability as Priority
MOAT analytics as a reliable 3rd party into our player to measure accurately & constantly
Verification-Anti Fraud
We verify each publisher’s quality of content by following the “IAB”and “AdChoices”policies to avoid fraudulent activity
Brand Safety is Paramount
Along with our verification process, we use tools like “Moat & Forensiq”to ensure real human users with accurate engagement metrics. Keeping your brand values & your content safe & protected
What Sets us Apart?
- Millions of Impressions, Premium Publishers.
- Global Reach: KSA, GCC and Global Focus
- Exclusive inventory (Native, In-App & Video)
- Solid Partnerships with global industry leaders such as: Google, AppNexus, Rubicon & Comcast
- High level of expertise in digital advertising and technologies (DPSs, SSPs, Header Bidding & Yield Optimization)
- DMC Monitoring Platform for Transparency & Auditing
OUR PRINCIPLES
Mission
We aim to serve our clients with high deliverables from Viewability, CTR, and VTR for all awareness campaigns as well as high conversion rates for all performance campaigns.
Vision
Our vision is to keep evolving in line with all industry benchmarks. After all, it’s the quality that drives ROI not just the quantity!
Benchmarks
Achieving KPI’S
We concentrate heavily on delivering the best performance in terms of viewability, completion rates, CTR and achieving the highest engagement and conversion levels.
Completion Rate
60%+
Viewability
70%+
VTR
65% to 70%+
CTR
0.7 TO 1.2%+